Variety is the Spice of Life Until it Isn’t

                                                                          Los Angeles changes fast and not always for the better, and if you don’t keep up it’ll recast you faster than a temperamental Disney ingénue.

Yesterday’s white hot star can quickly become tomorrow’s has been, inexplicably replaced by a climbing upstart. In such an environment is it any surprise that facelifts  – both human and in building naming rights – are a common site to announce another stellar debut in the City of Angels?

Here, the former Variety Building logo was removed in the dead of night and swiftly recast by a new comer – the people behind the nightclub/hotels that are making the world a better place by creating cocktails made of dry ice.